SINGAPORE, 24 May 2023 — Canon today announced the RF28mm f/2.8 STM, the first-ever “pancake” prime lens in the RF lens lineup. The lens forms a flat combination with both full-frame and APS-C EOS R cameras, offering a large maximum aperture and excellent image quality in a tiny, extremely portable form factor.
“There is high demand for pancake lenses: small, thin, and lightweight lenses with minimal impact on the size and weight of a camera. They are also easy to hold and carry around. The RF mount now has its own dedicated version with the RF28mm f/2.8 STM, which was developed based on photographers’ input. It reflects our dedication and commitment to catering to the needs and wants of photographers.” said Imasaka Daido, Director of Regional ICB Sales & Marketing, Canon Singapore.
Slim Pocketable Body, Outstanding Mobility
At less than 2.5 cm long when retracted and weighing no more than a bar of soap at around 120 g, the RF28mm f/2.8 STM is thin just like the word “pancake” suggests. It barely adds to the size and weight of your camera—you could even use it in place of a lens cap! Enjoy the lightest, flattest, and most portable combination possible with your full-frame or APS-C camera, whether you are travelling light, exploring the streets, shooting long videos or vlogs handheld.
Excellent Image Quality
Designed with an efficient optical layout comprising three large-diameter plastic-molded aspherical lens, the RF28mm f/2.8 STM offers excellent sharpness and clarity from the image centre to the edges, within a compact package. The image quality is a notch above that of the EF40mm f/2.8 STM and RF50mm f/1.8 STM, which are known for their superior performance.
Versatile Focal Length on Both Full-frame and APS-C
With its wide f/2.8 aperture, the RF28mm f/2.8 STM offers beautiful bokeh along with the speed necessary for freezing fast motion and achieving sharper handheld shots in low-light situations.
The versatile 28 mm focal length is just enough to easily frame a wide range of scenes on both APS-C and full-frame cameras.
On full-frame cameras such as the EOS R8 and EOS R6 Mark II, it provides a wide angle-of-view that can capture landscapes and cityscapes with the right amount of perspective, or portraits that show ample background context without the subject appearing too small in the frame.
On APS-C cameras such as the EOS R50 and the EOS R7, it offers a standard angle-of-view equivalent to 45 mm on a full-frame camera, providing a natural perspective that is easy to compose with. Half-body portraits are possible from a comfortable distance away—close enough to communicate without getting in your subject’s face! Pair it with the new EOS R100 to get the smallest combination possible.
With its high mobility, image quality, and easy-to-use focal length, one might be inspired to move around and get creative. New angles and perspectives are just a tilt and a step away.
Canon OC-E4A: Take Your Accessories Off-camera
In addition, the Off-Camera Shoe Cord OC-E4A has been introduced – a multi-function hotshoe extension that succeeds the Off-Camera Shoe Cord OC-E3. The new cord allows hotshoe accessories such as flashes and microphones to be placed off-camera while maintaining the most stable communication possible, paving the way for greater creative expression. Both the camera connector and accessory connector feature dust- and water-resistant capability, akin to that of the EOS-1D series professional camera.
More information is available at https://asia.canon.
Press Release Source: Canon Singapore
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