27 January 2015

Canon Facebook Groups / Pages facilitated via Canon Camera News Cape Town

Canon Facebook Groups / Pages facilitated via Canon Camera News Cape Town

Canon Camera / Lens Facebook Groups and Pages facilitated via Canon Camera News 2015.

Canon Camera / Lens Facebook Groups and Pages
  • Canon Camera News 2015 - Page >>
  • Canon Camera Enthusiast Cape Town - Page >>
  • Canon EOS 750 / T6i DSLR - Page >>
  • Canon EF-S 10-18mm IS STM Lens - Group >> 
  • Canon EF-S 18-135mm IS STM Lens - Group >>
  • Canon PowerShot SX60 HS Camera - Page >>
  • Vernon Chalmers Photography - Page >>

23 January 2015

Egyptian Goose Fast Shutter Landing Sequence - Canon EF 70-300mm IS USM Lens

All Photos © Vernon Chalmers
Canon EOS 700D / Canon EF 70-300mm IS USM Lens - Fast shutter Sequence 

Objective: Demonstrating fast shutter / panning application with the Canon EF 70-300mm f4.-5.6 IS IS USM lens paired with the Canon EOS 700D / Rebel T5i DSLR camera body.


Note: Fast shutter speeds / panning hand-held in Manual. All images processed in Lightroom 5.7. Converted from RAW to JPG. Lens profile correction.

Cape Town Location
Milnerton Lagoon Woodbridge Island, Cape Town

Equipment (Birds In Flight / Action Photography) 

  • Canon EOS 700D SLR camera body 
  • Canon EF 70-300mm f/4-5.6 IS USM lens 

Manual Mode / Shutter Priority Speed Settings

  • Shutter speed: 1/1000s 
  • Aperture: f/8 
  • Focal length 270mm 
  • ISO 200-250 
  • Image Stabilization (Mode 2 Panning) 
  • Autofocus (Cente AF point)
(Click to Enlarge / Slideshow)

Canon EOS 700D / Canon EF 70-300mm IS USM Lens - Fast shutter Sequence
Canon EF 70-300mm IS USM Lens f/8 ISO 250 1/1000s
Canon EOS 700D / Canon EF 70-300mm IS USM Lens - Fast shutter Sequence
Canon EF 70-300mm IS USM Lens f/8 ISO 200 1/1000s
Canon EOS 700D / Canon EF 70-300mm IS USM Lens - Fast shutter Sequence
Canon EF 70-300mm IS USM Lens f/8 ISO 250 1/1000s
Canon EOS 700D / Canon EF 70-300mm IS USM Lens - Fast shutter Sequence
Canon EF 70-300mm IS USM Lens f/8 ISO 250 1/1000s

Canon PowerShot SX60 HS Facebook Cover Photo Competition - February 2015 Entries

Canon PowerShot SX60 HS Facebook Cover Photo Competition - February 2015 Entries

Current Monthly Canon PowerShot SX60 HS Facebook Cover Photo Competition 2015
Themes: Landscape Photography / Nature Photography / Flash Photography / Low Light Photography. Focus on nature / non-human with the Canon PowerShot SX60 HS (Global / International Competition).

Canon PowerShot SX60 HS Facebook February 2015 Entries
Post your best images with the Canon PowerShot SX60HS. Selected images (with EXIF Data) will be published on the Canon PowerShot SX60 HS Wall. The image with the highest Likes will become the Cover Photo for a month at a time. All Canon PowerShot SX60 HS images received until 31 January 2015 will be eligible for the February 2015 Facebook Cover Photo. More information >>

All Images are owned by the respective Canon PowerShot SX60 HS photographers
s

Canon PowerShot SX60 HS Jan 2015 Facebook Cover Photo Competition Entries


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18 January 2015

New Canon EOS / PowerShot Cameras and Lenses: Sept 2014

Canon EOS 7D Mark II
Canon EOS 7D Mark II Digital Camera Body
Canon EOS 7D Mark II,  Canon PowerShot SX60 HS and Canon PowerShot G7 X released September 2014

New EOS DSLR Camera Body
Canon EOS 7D Mark II - more info

New Advanced Compact / Bridge Cameras
Canon PowerShot SX60 HS - more info
Canon PowerShot G7 X - more info


New Canon EF / EF-S Lens Information
Canon EF 400mm f/4 DO IS II USM Lens - more info
Canon EF 24-105mm f/3.5-5.6 IS STM Lens - more info
Canon EF-S 24mm f/2.8 STM Wide-Angle Lens - more info


Canon EF 400mm f/4 DO IS II USM Lens
Canon EF 400mm f/4 DO IS II USM Lens

10 January 2015

National Geographic travel photographers reveal their favorite cameras

National Geographic travel photographers reveal their most favorite cameras
National Geographic photographers revealed their most favorite cameras for capturing world-renowned travel photos:
  • Canon EOS 5D Mark III - more
  • Wista 4x5 Field - more
  • Nikon D3S - more
  • Sony Alpha a99 - more
  • Rolleiflex TLR Medium-Format Film - more
  • Nikon D800E - more
  • Canon EOS 700D / Rebel T5i - more
  • Bronica SqAi - more
  • Nikon D4 - more
  • Canon EOS-1D X / Canon EOS-1D C - more

Source: National Geographic Travel

Canon EOS 700D / Rebel T51 with 18-135mm IS STM Lens
Canon EOS 700D / Rebel T51 with 18-135mm IS STM Lens

An Introduction to Macro Photography - Video

An Introduction to Macro Photography - YouTube Video


An Introduction to Macro Photography
Tim Cooper Photography: http://timcooperphotography.com/
Upcoming B&H Event Space Seminars: http://bit.ly/bheventspace
From backyards to city streets, to the National Parks, Macro Photography allows you to become delightfully lost in the intimate detail of our world. Professional landscape photographer and author, Tim Cooper, introduces you to the fascinating world of Macro Photography.


An Introduction to Macro Photography - YouTube Video

Canon Lenses for Bird and Nature Photography - Video

Lenses for Bird and Nature Photography: Birds As Art Style - YouTube Video


Lenses for Bird and Nature Photography
In this practical and educational slide program you will learn which Canon lenses—from the 8-15mm fisheye up to the 800mm f/5.6 L IS—Artie uses to create his amazing images, how, why, and when he uses each of them, and what he is thinking as he depresses the shutter button. Most folks will be surprised to learn that a long lens with a teleconverter is often not the best tool for the job. In addition Artie will comment on exposure and image design.

Arthur Morris's Sites
http://www.birdsasart.com/
http://www.BirdPhotographers.net/


Lenses for Bird and Nature Photography: Birds As Art Style - YouTube Video

07 January 2015

Learning more about Canon EF Lenses: Canon EF / EF-S Lens Basics



Canon EF / EF-S Lens Basics - YouTube Video
In this video you'll learn all about aperture, f-stop, focal length and a lot more. Your host, photographer and educator Matt Kloskowski takes you through the various lens categories and also explains some of the Canon nomenclature.
 Source: Canon USA


http://www.usa.canon.com/cusa/consumer/standard_display/howto_lens_101?pageKeyCode=noLeftNavigation

Canon EF 70-300mm f/4-5.6 IS USM lens review - YouTube Video

Canon EF 70-300mm f/4-5.6 IS USM lens review
   

Canon EF 70-300mm f/4-5.6 IS USM Lens (For Canon EOS APS-C / Full-Frame Cameras)
An affordable telephoto zoom with Image Stabilizer.

Advanced three-stop Image Stabilizer (IS) technology makes the EF 70-300mm f/4-5.6 IS USM an ideal telephoto zoom for shooting in dim light and at slow shutter speeds without incurring camera shake.

Photography / Lens Benefits

  • Powerful magnification, yet affordable
  • Three-stop Image Stabilizer
  • UD lens element and Super Spectra coatings
  • Circular aperture provides pleasing background blur
  • Fast, quiet autofocus
Source: Canon Europe

Canon EF 70-300mm f/4-5.6 IS USM lens review - YouTube Video

05 January 2015

Canon Announces Connect Station CS100 - Photo and Video Sharing Device

Canon Connect Station CS100
Canon Connect Station CS100
New CS100 Provides Convenient Ways to Store, View, Share and Manage your Photos and Videos on One Device

MELVILLE, N.Y., January 5, 2015 - Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the new Canon Connect Station CS100, a photo and video storage device that has the capability to connect to multiple compatible imaging devices allowing users to easily store, view and share images and videos. First shown as a prototype at the 2010 Canon Expo in New York, the Canon Connect Station CS100 device provides up to 1TB of storage exclusively for photos and videos allowing users to free up space on media cards quickly, without the use of a computer. Featuring NFC™ (Near Field Communication) capabilities and Wi-Fi® technology, users can simply tap the NFC icon on their compatible Canon digital camera or camcorder to automatically import new images and videos wirelessly to the CS100 making them ready to view and share on a connected HDTV.

"Canon designed the Connect Station CS100 device to help consumers quickly and easily view, share and store their most valuable images and videos using Wi-Fi and NFC technologies," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "Today's imaging culture is passionate about photography and videography and our goal at Canon is to make it as easy as possible for everyone to protect and share all their precious memories."

Once movies or photos are stored on the Connect Station CS100 device, users can view them in crystal clear Full HD via HDMI™ connection to a compatible HDTV. With the Canon Connect Station CS100's wireless remote control, users can easily navigate through the device's stored images and video files while viewing them on a large screen. The user-friendly menus appear on the screen when interacting with your Connect Station CS100 device and will allow sorting and managing image and video files by albums, date taken or by device. Freeing the user from having to use a computer to manage their images, the Connect Station CS100 device also features SD and CF memory card slots and a USB connection for importing images from compatible devices that may not feature wireless capabilities or when wireless connectivity may not be available.

Sure to be a hit at parties, the Connect Station CS100 device also wirelessly connects to select PIXMA and SELPHY printers in the home to quickly print those favorite images, helping to make memories that will last for years to come.

The new Connect Station CS100 device will also allow users to view, upload, and download images from compatible smartphones, tablets or PCs using a web browser. Users can also send or receive images with other Connect Station CS100 units in different locations using the CANON IMAGE GATEWAY.vi The CANON IMAGE GATEWAY also allows users to share their images and videos to their favorite social networking sites.

File formats supported include JPEG, RAW (CR2), MP4, MOV and AVCHD. Backup and restore functions are possible using the USB connection and an external hard drive (sold separately).

Attendees at the 2015 Consumer Electronics Show in Las Vegas, January 6th-9th will have the opportunity to see the Canon Connect CS100 device in action when they visit the Canon booth (#13304 in the Central Hall). The Connect Station CS100 device will be the centerpiece that pulls together and displays the input to output capabilities of Canon EOS, PowerShot, VIXIA and PIXMA products in the Home and Play Zone of the Canon booth. Demonstrations of the Connect Station CS100 device will occur in booth and there will be Canon product representatives on-site to answer questions regarding the Connect Station CS100 device, as well as the full line of Canon consumer digital imaging products.
Pricing and Availability

The Canon Connect Station CS100 is scheduled to be available in June 2015 for an estimated retail price of $299.99. For more information, and full list of product specifications, visit http://www.usa.canon.com/connectstation.

Canon Source: Canon USA


Canon Connect Station CS100
Canon Connect Station CS100

Canon Launches Five New PowerShot Digital Cameras at CES 2015

Canon PowerShot SX530 HS
Canon PowerShot SX530 HS
Five New PowerShot Digital Cameras From Canon U.S.A. Offer Functionality, Portability And Precision For Clear, Beautiful Photos And HD Video

MELVILLE, N.Y., January 5, 2015 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the addition of three new super-zoom cameras to its PowerShot SX line up: the PowerShot SX530 HS, the PowerShot SX710 HS and the PowerShot SX610 HS digital cameras. The company also added two new stylish and compact cameras to its PowerShot ELPH series: the PowerShot ELPH 170 IS and PowerShot ELPH 160 cameras. The PowerShot SX models provide users with high-quality imaging, advanced features and fast focusing, while the PowerShot ELPH models have improved operability to help produce beautiful images and video housed within stylish, slim bodies that can easily fit in a pocket or purse.

“As our customers’ desire for superb imaging devices to help them create amazing images and video grows, Canon U.S.A. is dedicated to providing digital cameras that have the features and functions to easily capture their most important moments,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “With these five new PowerShot digital cameras, Canon hopes that users will capture and share their favorite moments, without compromising image quality.”

The three new PowerShot SX series cameras (the PowerShot SX530 HS, the PowerShot SX710 HS and the PowerShot SX610 HS) feature optical zoom ranges of 50x, 30x and 18x, respectively – making them powerful enough to capture images close-up as well as from a distance. The built-in Wi-Fi® and NFC™connectivity options in the new PowerShot SX cameras allow users to easily share beautiful images online with family and friends by connecting to a compatible smartphone, tablet or Wi-Fi enabled computer. Experiencing the power of a printed image is also easy when users connect and print to a Canon wireless PictBridge certified printer, like the Canon PIXMA MG7520. And for even more convenience, the cameras are compatible with the new Canon Connect Station CS100 – a dedicated device for easy and safe image and video viewing, sharing and storage.

The new PowerShot ELPH 170 IS and PowerShot ELPH 160 digital cameras are easy to take along almost anywhere. Providing users with great imaging quality, the new PowerShot ELPH cameras feature 12x and 8x Optical Zoom lenses, respectively, and 720p HD video – making them perfect for busy parents or an on-the-go college student.

Canon PowerShot SX530 HS
The Canon PowerShot SX530 HS digital camera builds on the features included in the PowerShot SX520 HS digital camera. With a 50x Optical Zoom lens (equivalent to 24-1200mm) and Canon’s Optical Image Stabilization, the camera is ideal for those with active lifestyles who want to take high-quality close-up shots of their travel adventures or weekend getaways. And with Wi-Fi and NFC capabilities, users can easily share and print their special images wirelessly. In addition to featuring a powerful optical zoom range and wireless options, the SX530 HS digital camera combines a 16 Megapixel High-Sensitivity CMOS sensor and Canon’s DIGIC 4+ Image Processor to create the Canon HS System allowing for excellent low-light performance.

Giving users the ability to capture life in motion, the camera features a dedicated movie button so users can easily record 1080p Full HD video utilizing the camera’s full 50x Optical Zoom capability. In addition, Intelligent IS enables the camera to automatically choose the best settings to help optimize image stabilization for virtually shake-free images and video in various shooting conditions. The camera’s high-speed AF allows users to autofocus quickly to help capture every shot with ease. The PowerShot SX530 HS digital camera’s advanced Zoom Framing Assist feature intelligently controls the lens, making it easy to identify the main subject of the shot, even when the subject is moving.

The PowerShot SX530 HS also features Canon’s Creative Shot mode, Smart AUTO technology and Hybrid AUTO. The PowerShot SX530 HS digital camera is scheduled to be available in February 2015 for an estimated retail price of $429.99.


Canon PowerShot SX710 HS
Canon PowerShot SX710 HS
Canon PowerShot SX710 HS
Based on the successful PowerShot SX700 HS model, the Canon PowerShot SX710 HS digital camera features Wi-Fi and NFC connectivity with an impressive 30x Optical Zoom lens (equivalent to 25-750mm). The 20.3-Megapixel High-Sensitivity CMOS sensor and Canon’s DIGIC 6 Image Processor work together to create the Canon HS System allowing for excellent low-light performance. In addition, the camera’s Intelligent IS helps optimize image stabilization in a variety of shooting conditions whether shooting stills or video.

Zoom Framing Assist helps make it easier to keep distant subjects in the field of view, even if the subject is in motion. The camera also records high-quality 1080p Full HD video at up to 60 frames per second through a dedicated movie button. Hybrid AUTO automatically recognizes the scene and optimizes camera settings to capture the high image quality for still photos while simultaneously creating a great looking highlight reel in 720p HD video.

The PowerShot SX710 HS digital camera also features Creative Shot mode and Short Clip mode for artistic and creative photos and videos. Using Story Highlights mode, the camera creates a highlight reel of selected images using a range of optional special effects such as Fast Motion and Slow Speed, creating a unique imaging experience perfect for sharing with family and friends. The images can be selected automatically based on events, date, Face ID, or the selection can be customized based on photos hand-picked by the user. The result is an exciting highlight reel that can be accompanied by music options provided with the camera, without the use of external editing software.

The PowerShot SX710 HS digital camera is scheduled to be available in February 2015 for an estimated retail price of $349.99.



Canon PowerShot SX610 HS
Canon PowerShot SX610 HS
Canon PowerShot SX610 HS
The Canon PowerShot SX610 HS digital camera features Wi-Fi and NFC connectivity options as well as an impressive long-zoom range in a compact point-and-shoot body. The Power Shot SX610 HS camera’s powerful 18x Optical Zoom lens (equivalent to 25-450mm) provides users with high-quality optics in a pocket-sized camera body. The PowerShot SX610 HS camera combines a 20.2-Megapixel CMOS sensor and Canon’s DIGIC 4+ Image Processor to create the Canon HS System allowing for excellent low-light performance. With Auto Zoom mode enabled, the camera will automatically frame the subject of a shot by zooming in and out to produce a crisp, clear image with pin-sharp focus.

The PowerShot SX610 HS digital camera is scheduled to be available in February 2015 in red, white or black for an estimated retail price of $249.99.

Canon PowerShot ELPH 170 IS and Canon PowerShot ELPH 160
The PowerShot ELPH 170 IS digital camera is slim and stylish boasting a 12x Optical Zoom lens (equivalent to 25-300mm) and 20-Megapixel CCD sensor, enabling users to take photos and video that deliver a powerful and share-worthy story. With Intelligent IS, users have the ability to capture images that are virtually shake-free in a variety of shooting situations. The PowerShot ELPH 170 IS digital camera also captures crisp, smooth 720p HD video footage quickly and simply by pressing the dedicated movie button.

With Smart AUTO mode, the camera automatically chooses the optimal settings to help ensure the best possible image is taken, and with creative effects like Fisheye, Toy Camera and Monochrome users can take images to a new artistic level. For those who are constantly on the move, the camera is outfitted with ECO mode to help extend battery life allowing more photos to be taken over a longer period of time.

The PowerShot ELPH 160 digital camera also delivers high-quality imaging capabilities with a powerful 8x Optical Zoom lens (equivalent to 28-224mm) and 20-Megapixel CCD sensor. Like the PowerShot ELPH 170 IS, the PowerShot ELPH 160 digital camera features smooth 720p HD video capabilities with a dedicated movie button, Smart AUTO mode and ECO mode to preserve battery life.

The PowerShot ELPH 170 IS digital camera is scheduled to be available in February for an estimated retail price of $149.99 in a variety of colors – blue, silver and black.

The PowerShot ELPH 160 digital camera is also scheduled to be available in February for an estimated retail price of $119.99 in four colors – black, white, silver and red.

Canon Source: Canon USA Press Release

Canon appointed Rugby World Cup 2015 Official Sponsor

London, 3 December 2014 – Canon, a world-leader in imaging solutions, has joined the family of Rugby World Cup 2015 official sponsors, Rugby World Cup Limited (RWCL) has announced.

Canon appointed Rugby World Cup 2015 sponsor
Left: Brett Gosper, CEO, World Rugby, Managing Director, Rugby World Cup Limited
Right: Rokus van Iperen, President & CEO, Canon Europe, Middle East & Africa
© Eddie Keogh, Canon Explorer
The deal represents the first time that Canon has partnered with rugby’s showcase event, underscoring the strength and appeal of the Rugby World Cup brand in the global sponsorship marketplace.

RWCL Chairman Bernard Lapasset said: “We are delighted to be welcoming Canon to the Rugby World Cup family as an Official Sponsor for the first time.”

“This exciting deal with a global leader in imaging further underscores the prestige of the Rugby World Cup brand in the global marketplace as we look forward to what promises to be a very special and record-breaking England 2015 tournament.”

James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa, said: “We are thrilled to extend our long history of involvement in the world’s best sporting events by supporting the Rugby World Cup for the first time. Images play a vital role in bringing the emotions and action of global sports to fans that are not able to experience the events in person.”

“Our participation presents us with exciting opportunities to support professional photographers and fans with our imaging expertise, as they capture and share world class rugby moments throughout the tournament.”

During Rugby World Cup 2015, Canon will be undertaking a range of activities as Official Sponsor including providing print and copying solutions used by the Tournament Organisers.

Canon will also be working with Rugby World Cup Limited to deliver a range of image-related initiatives to enhance the spectator experience during the tournament. The Canon Professional Services (CPS) team will be on site sharing their imaging expertise and helping professional photographers get the perfect shot throughout the tournament. The dedicated team of CPS technicians at Rugby World Cup 2015 will provide accredited professional photographers with advice, essential maintenance services, equipment loans and help with minor repairs.

Canon’s support of Rugby World Cup 2015 represents a further boost to the commercial programme – the announcement of Canon’s sponsorship follows the appointment of Heineken, Land Rover, Société Générale, DHL, Emirates and MasterCard as Rugby World Cup 2015 Worldwide Partners, Gilbert as Official Ball Supplier, Canterbury of New Zealand as Official Sportswear Supplier, Clifford Chance as Official Law Firm, EY as Business Advisor and Sportfolio as Master Licensee.

About Rugby World Cup
Rugby World Cup is the financial engine behind unprecedented investment and growth in Rugby worldwide. The net Rugby World Cup surplus from the commercial success of France 2007 and New Zealand 2011 has enabled World Rugby to invest more than £150 million in the Game between 2009 and 2012 and commit an anticipated injection of more than £180 million between 2013 and 2016 to underwrite a large range of major funding initiatives including annual national Union grants and strategic investments focusing on growing participation and increasing competition across all 120 national Member Unions affiliated to World Rugby.

About England 2015
Rugby World Cup 2015, hosted in England between September 18 and October 31, will be a celebration of Rugby and its unique character-building values, exciting and inspiring the nation and the world to play and support the Game. England Rugby 2015 are the organising committee for Rugby World Cup 2015 and will deliver the six-week tournament, hosted in 10 English cities and in Cardiff, Wales. Thirteen match venues will play host to the 48 games that will celebrate and engage more than two million spectators, including more than 400,000 international travelling fans.

Canon Source: Canon Europe Press Release

02 January 2015

Top 10 Most Visited Canon News Posts of 2014 - Canon Camera News Cape Town

Canon PowerShot SX60 HS
Canon PowerShot SX60 HS  
Top 10 most visited Canon news / posts during 2014 (From 150+ Countries)

View Top Visited Paged 2015>>

Canon PowerShot / EOS DSLR Search Domination
2014 was dominated (on Canon Camera News Cape Town) by the pre-release,
release and after-market search information on the:

  • Canon PowerShot G17 1" Sensor Advanced Compact
  • Canon PowerShot SX60 HS Super-Zoom Compact
  • Canon PowerShot G7 X Large Sensor Compact
  • Canon EOS 7D Mark II APS-C DSLR
  • Canon EOS 750D / Rebel T6i APS-C DSLR (Rumored 2015 Release)

Rumored Canon EOS 750D / Rebel T6i and PowerShot G17 Release Trending  
Rumored releases of the new Canon EOS 750D / Rebel T6i (Q2 2015) and the highly anticipated PowerShot G17 (CES 2015) are currently the highest visited / searched phrases for Canon digital camera information during December 2014 (on Canon Camera News Cape Town).

Top 10 2014 Articles /  Press Releases : Canon Camera News Cape Town

1. Canon PowerShot G17 Rumored Release
Canon PowerShot G17 2015 Release Rumor

2. Canon PowerShot SX60 HS announced - (September 2014)
Canon PowerShot SX60 HS announced >>

3. Canon PowerShot G7 X announced - (September 2014)
Canon PowerShot G7 X announced >>


4. Download Canon PowerShot SX60 HS Camera User Guide / Manual

Download Canon PowerShot SX60 HS Camera User Guide >>

5. Canon PowerShot SX60 HS vs Canon PowerShot SX50 HS Specification Comparison
Canon PowerShot SX60 HS / Canon PowerShot SX50 HS Comparison >>

6. New Canon PowerShot SX60 HS Sample Images
New Canon PowerShot SX60 HS Sample Images >>

7. New Canon EOS 750D / Rebel T6i rumored for release Q2 2015
New Canon EOS 750D / Rebel T6i rumored for release Q2 2015 >>

8. New Canon EOS / PowerShot Cameras and Lenses: Sept 2014
New Canon EOS / PowerShot Cameras and Lenses: Sept 2014 >>

9. Canon Releases The New PowerShot SX60 HS Digital Camera
Canon Releases The New PowerShot SX60 HS Digital Camera >>

10. Canon EOS 7D successor: The Canon EOS 7D Mark II
Canon EOS 7D successor: The Canon EOS 7D Mark II >>



Canon PowerShot G7 X
Canon PowerShot G7 X


Canon EOS 7D Mark II
Canon EOS 7D Mark II DSLR

01 January 2015

Canon Unveils "Canon See Impossible" Brand / Marketing Campaign

Canon Unveils "Canon See Impossible" Marketing Campaign
From Hollywood Films to Publishing and Medical Technologies, New Inspirational Brand Ethos Spotlights the Breadth of the Company's Capabilities and Contributions to Developing Imaging Technologies that Showcase the Impossible for Customers

MELVILLE, N.Y., October 7, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce "Canon See Impossible" - a branding effort aimed to inspire customers to see impossible with Canon products. As part of the companywide marketing initiative, the iconic brand will roll out a new logo visual to include the addition of the "Canon See Impossible" tagline, accompanied by a 3-D visual of an expanding box, symbolizing the Company's desire to break the boundaries of what is possible and shift the focus from Canon as being solely a manufacturer of quality digital imaging products to a Company that empowers the creative spirit within its people and customers.

Central to the new marketing initiative, the light within the borderless box represents the dedication the Company has to building new collaboration paths with both consumers and commercial clients to constantly innovate and to challenge convention. As the next chapter in the Company's long history unfolds, Canon is working to listen, adapt, and build a prescient understanding of the changing market forces it faces today and the opportunities they present.

Creative is featured on seeimpossible.usa.canon.com, a digital hub housing consumer, professional, and commercial stories of inspiration, imagination, and innovative end-user applications of Canon imaging technology.

"As a technology-based brand, Canon is constantly challenged to empower its customers in today's high-tech and fast-paced world in which new apps and innovations are launching every single day," said Joe Adachi, Chairman and CEO, Canon U.S.A., Inc. "With imagination and customer focus at the core of the Canon business model, 'Canon See Impossible' will highlight the combined technological innovation and human ingenuity that makes the impossible possible. Our new rallying cry will extract creative thinking from a place of isolation, encourage exploration of the unknown, and showcase our creativity as it impacts the real world with limitless possibilities."

The Company's heritage in imaging technology advancement and migration into new, applicable business domains has been going on since the 1930's. The foundation of success was initially built with film cameras, which led to the evolution of high-quality digital cameras for families and professionals, and eventually led to groundbreaking imaging platforms for Hollywood productions that use Canon Cinema EOS Camera technology. Remarkable technologies that have empowered end-users to see the infinite possibilities of the image and to make the impossible come alive go beyond photography applications. Advances in optics development, imaging sensors and powerful image processing technology have been harnessed to deliver a wide range of cutting-edge solutions today. One of the latest developments has been with eye-care technology, allowing ophthalmologists to see deep into the eye, helping to enable early detection, treatment and prevention of eye disease.

Canon has introduced groundbreaking developments in digital imaging reproduction hardware and software solutions. Canon has created new business models, in conjunction with key partners, such as on-demand book printing, empowering aspiring authors to publish and bring their literary visions forward. Central to the "Canon See Impossible" campaign is cultivating storylines that illustrate how Canon technology, combined with end-user ingenuity, breaks new ground daily and how, together, the sharing of ideas and opportunities will help provide a picture of future imaging technology and service development direction.

Elements of "Canon See Impossible" will be launched in print, digital media, and live events and will run on various video media platforms during the fourth quarter of 2014, extending into 2015 and beyond as part of a multiyear effort by Canon.

GREY New York is leading brand strategy, integrated creative, promotional, event, and public relations efforts for the Canon Masterbrand campaign. 


Canon Media Source: Canon USA 

January 2015 Canon PowerShot SX60 HS Facebook Cover Photo Winner

January 2015 Canon PowerShot SX60 HS Facebook Cover Photo Winner / Photo
January 2015 Canon PowerShot SX60 HS Facebook Cover Photo Winner - by Jim Halliday with 20 Likes (on 31/12/2014).

Canon Camera / EXIF Data
  • Canon PowerShot SX60 HS
  • Aperture f/5.6
  • Exposure Time 1/100 Sec
  • ISO 600
  • Focal length 136 mm



View all January 2015 Canon PowerShot SX60 HS Facebook entries with Likes here >>

View current February 2015 Canon PowerShot SX60 HS Facebook entries with Likes here >>

Product / specification Information on the Canon PowerShot SX60 HS >>