2023 Canon Competitive Advantages / Canon Business Strategy Imaging Group
- Unique brand power inherited as longstanding industry pioneer and supplier of cameras used by professionals
- Ability to deliver value as leading company in the field of imaging, based on established superiority in optical, camera and image-processing technologies
- Have network cameras, video management software, and video analytics applications, and ability to supply products and services on a global scale
Basic Rationale on Value Creation Visual information is utilized in every aspect of our social life. The Imaging Group will offer a diverse range of products and services that enhance the value that is created by the images themselves and convert the information in the images into the value that customers need.
In the camera business, Canon will contribute to the cultural development of photography and video by supplying high-performance, high-quality products that leverage the optical technologies it has cultivated over many years. In addition to conveying memories and emotions more vividly, Canon pursues the value of visual experiences that make people "feel happy." We are also developing new concept products to enable novel approaches to video production, while also supporting production of highly creative content using technologies such as extended reality (XR) and volumetric video.
Additionally, through high-quality remotely located cameras that can be operated from remote locations, our web cameras can facilitate labor-saving approaches to video production or be used in efficient ways to enable meetings in business or educational settings. In the network camera business, Canon’s aim is to help address social issues by using data obtained from images as information. In security applications, Canon provides network cameras, video management software and video analytic applications, and by integrating them into a video solution, we contribute to the realization of a safe and secure society in which we can not only record and watch videos, but also accurately understand the situation and respond appropriately.
Canon products also have uses in manufacturing and
retail settings. Improvements in productivity, quality and
customer satisfaction can be achieved by linking video
solutions to operating systems. For example, video analytics
technology can be employed in factories to help identify
defective items or even automate such tasks, thus saving
labor. In shops or distribution centers, this technology can
also be used to reduce losses and boost efficiency by
tracking movements or product inventories.
By supplying systems that help translate visual
experiences into human happiness and providing video
solutions to help address social issues, the Imaging
Group aspires to support comfortable lifestyles, culture
and education. These efforts contribute to the
achievement of goals such as SDG 4 (Quality Education)
and SDG 11 (Sustainable Cities and Communities)
Canon Business Strategy in Phase VI
Second Year of Phase VI – Initiatives and Achievements (2022) Sales of the “EOS R5” and “EOS R6,” full-frame mirrorless cameras that were launched in 2020, remained strong. Also added to our lineup were the “EOS R6 Mark II” as well as the “EOS R7” and “EOS R10,” the first EOS R-series cameras incorporating an APS-C size sensor. As a result, unit sales of interchangeable lens digital cameras exceeded those of the previous year.
Additionally, with the introduction of six new lenses for EOS R system to address the needs of varied users, sales of interchangeable lenses also increased. In the video production field, Canon lenses, cameras and volumetric video technology were adopted across a range of professional sports and events and delivered many memorable scenes to people.
In IP remote cameras that enable labor-saving at production sites and high-quality online meetings, we are steadily increasing sales by adding the “CR-700” to our lineup. The network camera market, which caters to people’s strong need for safety and security, is also growing steadily. In addition to sales of our highly competitive camera hardware, sales increased significantly as a result of the development of solution sales through the optimal integration of software that meet customer needs.
Canon Strategic Focus for Phase VI Going Forward (through 2025)
As a top player in the imaging space, Canon is committed to revitalizing the market by continually developing and
launching highly functional cameras and interchangeable lenses from entry-level to professional models to suit a wide
range of user needs in both still images and video.
Our key focus at present is on expanding and upgrading our lineup
of mirrorless cameras to establish Canon’s leadership in this sector.
Demand for network cameras is being driven not only by security applications, but also by DX-related domains
where information is taken from a video feed, including marketing support in commercial premises, monitoring of
production or operational processes, or in supporting infrastructure inspection.
As a value creation enterprise, Canon aims to expand its business faster than the market by supplying a comprehensive range of products from the cameras for video input to the software used in managing and analyzing video images. We will also launch a camera equipped with the world’s first 3.2-megapixel SPAD sensor for high-quality color reproduction even in low-light situations.
We are confident it will lead to the development of a wide range of applications, notably remote monitoring. In addition, we will seek to grow the overall Imaging Group business by developingAs a top player in the imaging space, Canon is committed to revitalizing the market by continually developing and launching highly functional cameras and interchangeable lenses from entry-level to professional models to suit a wide range of user needs in both still images and video. Our key focus at present is on expanding and upgrading our lineup of mirrorless cameras to establish Canon’s leadership in this sector.
Demand for network cameras is being driven not only by security applications, but also by DX-related domains where information is taken from a video feed, including marketing support in commercial premises, monitoring of production or operational processes, or in supporting infrastructure inspection. As a value creation enterprise, Canon aims to expand its business faster than the market by supplying a comprehensive range of products from the cameras for video input to the software used in managing and analyzing video images.
We will also launch a camera equipped with the world’s first 3.2-megapixel SPAD sensor for high-quality color reproduction even in low-light situations. We are confident it will lead to the development of a wide range of applications, notably remote monitoring. In addition, we will seek to grow the overall Imaging Group business by developing optical technologies Canon has cultivated over many years for future use in fields such as healthcare and agriculture.
Canon Source: Canon Integrated Report 2023
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