23 November 2022

Canon India launches its experiential Image Square 4.0 in Lucknow

Taking in-store experiences to a new level, Canon India launches its experiential Image Square 4.0 in Lucknow

Canon India launches its experiential Image Square 4.0 in Lucknow

Lucknow, 23rd November 2022: Canon India today announced the launch of its innovative and futuristic Image Square 4.0 store in Lucknow. The brand-new Image Square 4.0 store seeks to provide customers with engaging experiences and serve as a one stop solution for all types of photography and videography needs. Keeping up with the changing consumer needs and industry trends, Canon has adopted a better-crafted and curated approach by showcasing its complete line-up strategy and offering exclusive technical support for professional photographers in the new version store. Making the new store accessible for all service needs, the new version stores will also have service collection and CPS registration desks to meet all consumer needs.

As the ambit of photography and videography continues to expand, there is a rising need to cater to emerging new segments. In an endeavour to cater to all those growing genres, the new store will be equipped with four interactive zones, specially designed to allow customers to gain comprehensive knowledge of genre-specific imaging requirements. The four zones that will be a part of the stores are Wedding, Wildlife, Vlogging, and the Family zone, enabling the customers to simply walk into these zones and seek an understanding of the specialized solutions, by engaging in roundtable discussions with a highly trained technical staff.

Commenting on the launch, Mr. Manabu Yamazaki, President and CEO of Canon India said, “With customer delight as the core, we at Canon have strived to ensure a widespread retail presence that is focused towards educating and empowering consumers. In this endeavour, Image Square stores have always been an instrumental platform for us to establish a deeper customer connect along with addressing their diverse imaging needs and helping them to make the right investment. Having seen a tremendous rise in the professional segment, especially in the field of wedding, wildlife and vlogging, through our Image Square stores, we aim to further strengthen this ecosystem by providing genre specific end-to-end photography and videography solutions. Aimed towards nurturing the imaging culture in India, we are confident that the new upgrade to our Image store in Lucknow will help photographers and videographers with a one stop shop for all their photography needs and help them scale their career to newer heights.”

Mr. C Sukumaran, Senior Director- Consumer Systems Products and Imaging Communication Business, Canon India added, “With an incredible history, Lucknow is the artistic and cultural centre of India with some of the greatest architectural marvels that makes it a visual delight for photographers to capture. To further strengthen the existing love for imaging arts in the city, we are delighted to unveil the new Image Square 4.0 store in Lucknow- the fourth such store in India. Weaving together technology, lifestyle, and innovation, the new version stores make the world of imaging more accessible and comprehensible for customers and enhance the immersive experience of professional and semi-professional photographers with our new all-encompassing range of imaging solutions.”

An interesting addition to these stores is the introduction of third-party essentials such as memory cards, lights, tripods, bags, gimbles, etc. Providing a comprehensive perspective on imaging, Image Square 4.0 stores will showcase the full range of Canon products, including DSLRs, mirrorless cameras, film cameras, EF and RF series lenses, digital cameras, and photo printers.

To make the shopping experience seamless, EMI financing options will also be available at the Image Square 4.0 store. In addition, the store complies with the COVID-19 protocols established by various authorities to offer customers a safe and healthy shopping experience through a fully vaccinated workforce.

Canon Press Source: Canon India

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