12 April 2023

Canon Officially Launches the Full Frame EOS R8 in Hong Kong

Canon Officially Launches the Lightest Full Frame EOS R mirrorless camera EOS R8 And the New RF lens RF 24-50mm f/4.5-6.3 IS STM

Canon EOS R8 with RF 24-50mm f/4.5-6.3 IS STM Lens
Canon EOS R8 with RF 24-50mm f/4.5-6.3 IS STM Lens

HONG KONG, 13th April 2023— Canon today announces the Lightest Full Frame EOS R Mirrorless Camera [1] EOS R8 and RF 24-50mm f/4.5-6.3 IS STM are available to sale. The new full-frame EOS R8 mirrorless camera fully leverage the advantages of the EOS R system to realize unprecedented levels of speed, operational ease and image quality in compact form factor, improving performance and mobility to meet the various needs for everyday and general photography use. The new EOS R8 is equipped with a high-speed 24.2 Megapixels Canon-developed CMOS image sensor and DIGIX X digital Image processor, its subject recognition and AF tracking capabilities and high-speed continuous shooting capabilities have also been greatly improved. Subject detection capability of the AF system is enhanced with newly added subjects including trains, airplanes, horses and eye detection AF now supports right eye priority or left eye priority focus.Delivering incredible performance at high-speed continuous shooting of up to 40 FPS[2] with the electronic shutter[3], the EOS R8 can capture the split-second details between a subject’s movements.

EOS R8 caters to the needs of videographers and content creators seeking advanced video capabilities in a compact mirrorless camera body. It supports high-quality non-cropped 4K UHD 50p/60p (6K oversampling) IPB movies, and non-cropped FHD 150p/180p high-frame movies. EOS R8 is an extremely compact, full-frame camera aimed at First time full frame buyer and content creators looking for budget-friendly options that don't sacrifice performance.

The RF 24-50mm f/4.5-6.3 IS STM launched with the EOS R8, is an ultra-compact 2x standard zoom lens with a 24mm wide angle, weighing only 210 grams and only 58mm long when retracted. The zoom range of 24-50mm is suitable for shooting different types of subjects, such as snapshot, food, pet, or portrait, etc. Despite its lightweight design, the lens features Optical Image Stabilization that provides up to 4.5 stops[4] of image stabilisation, making handheld shooting easier.

EOS R8 –The lightest Full Frame EOS R mirrorless camera with Advanced DAF and uncropped 4k 50p movie

Made for: First time full frame buyer and content creators

Best for: Travel, Snapshots, Lifestyle photography and Video creation

Lightweight, High Speed and High Image Quality

The ultra-compact EOS R8 weights only 414g1 (body only, 461g including battery and memory card) but packs a powerful punch with high performance photo and video features. EOS R8 is designed with a high-speed 24.2MP Canon full-frame CMOS Sensor combined with high-speed DIGIC X digital image processor, making it capable of providing up to approximately 40FPS2 high-speed continuous shooting with electronic shutter3 (or up to 6FPS[5]with mechanical shutter) with Auto Focus/ Auto Exposure Tracking, the camera can capture the split-second details between a subject’s movements. The EOS R8’s electronic shutter offers a maximum 1/16000 second[6] shutter speed, effectively freezing images of fast-moving objects while in motion, and support shooting Long Exposure (Bulb).

EOS R8 also features RAW burst mode[7] (supports Auto Focus/ Auto Exposure Tracking) using the electronic shutter to record a sequence of RAW images. It can record RAW images at up to 30 fps with the full 24.2-megapixel sensor resolution on the EOS R8. When “Pre-shooting” function is enabled, it can also capture images 0.5 seconds before the shutter button is even pressed. This is convenient for wildlife photography that targets sudden movements of subjects — such as the moment when a bird takes flight, for example. Benefited from the DIGIC X digital image processor, EOS R8 also realizes a wide standard ISO range of 100-102400, expandable to ISO 204800, to help deliver low-noise, high-quality images even in low-light situations.
EOS R8 features High Frequency Anti-Flicker Shooting (50.0Hz to 8192.0Hz), inherited from EOS R3, to accommodate shooting with LED lighting[8].

EOS R8, like many EOS products, supports HDR PQ photo and video shooting. The HEIF images shot by the EOS R8 can be converted to JPEG in batches in the camera, and it is also compatible with Digital Photo Professional (Windows version only), making adjustments after shooting easier. The latest [Moving Subject] HDR mode has been added to EOS R8. For subject such as People, animals, and vehicles, etc., which will have different positions due to movement between the three HDR shots, can now be expressed in a single shot with high dynamic range.

As monitors and TVs that support HDR 10 become more popular, EOS R8 is the best choice to try to explore the world of HDR and enjoy shooting images in different ways.

The digital tele-converter of the EOS R8 can take digitally processed 2.0x or 4.0x photos, allowing users to obtain telephoto effects without changing the lens[9]. By customizing the digital teleconverter function to the cross keys, it is also possible to switch to the digital teleconverter instantly while using the electronic viewfinder.

EOS R8 also incorporates new imaging functions to expand creative expression. The first one is the Panorama Shot (SCN mode), which captures breath-taking high resolution panorama shot images in-camera. Continuous shooting is performed while panning and a panoramic image is automatically generated. The second new feature added is in-camera “Depth Composition” function which automatically merges focus bracketed images taken with focus bracketing into an image that is clearly in focus from front to back, allowing users to check the composition results on site. Moreover, EOS R8 supports Canon’s “Cloud RAW Development”[10] service, which uses image processing algorithm developed through “deep learning" technology to process RAW images into JPEG/HEIF images with enhanced image quality.

Advanced subject recognition and tracking auto focus inherited from the renowned EOS R3

With Dual Pixel CMOS AF II, EOS R8 offers extensive autofocus coverage at up to 100% [11]of the entire image area and 1053 AF zones[12], making precise focusing and tracking of subjects possible even when they move to the edge of the frame and allows for greater compositional freedom. Featuring a minimum AF brightness down to EV -6.5[13], EOS R8 is able to perform stable Servo AF even under low-light conditions.

EOS R8 features EOS iTR[14] AF X inherited from EOS R3, its AF algorithm developed using Deep Learning technology provides high performance Subject Recognition and AF tracking of people, animals[15] and vehicles[16]. For more ease of use, Auto mode is now available for subject detection, in which the camera automatically selects the type of subject (people, animals or vehicles) without the need to switch the Subject Detection setting in the menu.

EOS R8’s Vehicle Detection is now enhanced to cover train (high speed trains, conventional trains and steam locomotives) and airplane (jet planes and helicopters) in addition to motorsports (automobiles and motorcycles). With Spot detection setting, the driver cab of high speed train or cockpit of airplane can be detected. Meanwhile, Animal detection newly supports detection of horses (racing horses, zebra and ponies etc) even with rider. Eye Detection AF is also enhanced to include options for right-eye priority or left-eye priority. Moreover, the AF tracking performance of EOS R8 has been improved even subject change posture or brightness change by applying deep learning technology to extract subject features during subject tracking, which applies to animals, vehicles and any other subject selected by users.

EOS R8 also adopted EOS R3’s advanced tracking system that allows simply “grabbing” the parts of a subject to be tracked using the 1-point AF or zone AF for the camera to determine the optimum tracking position and perform subject detection and tracking. “Whole Area Tracking Servo AF” Subject tracking is now possible from any one of the 8 AF Area modes, including 1-point AF or Flexible Zone AF.

During AF or continuous shooting “Whole Area Tracking Servo AF” can be turned on or off to meet the needs of shooting. Flexible Zone AF which allows customization of AF Area has also been added to bring even greater freedom in photography. When shooting with electronic viewfinder, the "Touch and Drag AF" allows user to adjust the focus position by touching the LCD screen and dragging the position, and confirming the focus position in the electronic viewfinder screen in real time, making the focus control more intuitive and simpler. Users can also use "Tap to select the subject to detect" function to switch the detected subject instantly by tapping the screen.

Canon Officially Launches the Full Frame EOS R8 in Hong Kong

New EOS Movie features to optimize workflow for content creators

EOS R8 is equipped with professional EOS Movie capability which is perfect for new generation content creators. It supports a variety of 4K recording formats including high-quality non-cropped 4K UHD 50p/60p (6K oversampling) IPB movies, and cropped 4K UHD 50p/60p IPB movies. In addition, the new camera can record FHD 150p/180p high-frame movies without cropping to make 6x slow-motion movies, so as to record smooth and dramatic slow-motion movies.

Taking advantage of the increased CMOS sensor readout speed, the rolling shutter distortion of 4K 25p/30p movie has been reduced by approximately 50%[17].

EOS R8 is equipped with Movie Digital IS, which provides 5-axis digital image stabilization to reduce the camera shaking during handheld shooting. And when RF/RF-S lens equipped with optical image stabilizer is installed, the camera shake can be further reduced through the coordinated control of the Movie Digital IS and the lens optical image stabilizer, further improving stability when shooting movies while walking. In addition, Tilt Correction is added to the Movie Digital IS, which can further compensate for the vibration around the screen and can greatly reduce the distortion (shake blur/wobble) at the edge of the screen when using a wide-angle lens to shoot while walking, especially when taking selfies.

EOS R8 has added a new Focus Breathing Correction[18] feature, which can correct the focus breathing phenomenon according to the optical design value of the compatible lens and correct the change of the angle of view caused by the change of the focus distance, so that the user can suppress the focus breathing for high-quality movie recording.

EOS R8 also supports 10-bit Canon Log 3 and 10-bit HDR PQ (Rec. ITU-R BT.2100(PQ)) H.265 Movie for use in high-contrast scenes and fast-paced situations. 10-bit Canon Log 3 offers a wider dynamic range and precise highlights for high-contrast scenes and HDR movies. It is also compatible with Cinema Gamut which offers a wide colour space for perfect integration with the professional Cinema EOS System. Meanwhile, HDR PQ movies with higher brightness, wider tonal range and wider colour gamut can deliver realistic images with only minimal colour grading is necessary. With simplified post-production workflow, it is useful for time demanding environment and can be viewed conveniently on HDR-compatible screens. Uncompressed 4K YCbCr 4:2:2 10-bit 60P HDR (Rec. ITU-R BT.2100(PQ)) HDMI output is also supported[19], ensuring seamless integration with filmmaking industry equipment and workflows.

EOS R8 also features new functions inherited from the Cinema EOS system to improve shooting efficiency. With the pre-recording function originated from Cinema EOS, the EOS R8 can record the scene 5 seconds or 3 seconds before the user presses the video shooting button. This function enables new shooting methods, such as recording a scene that appears suddenly or waiting for a scene change without continuous recording. This reduces the recording of unnecessary clip data, thereby saving data storage space and reducing editing workload, among other advantages. Users can also use Camera Connect to operate pre-recording, which can greatly reduce the workload of finding suitable scenes during editing.

EOS R8 is also equipped with the false color function that is widely used in the Cinema EOS System. Since exposure can be intuitively adjusted, shooting efficiency is improved. If using EOS R8 as a sub-camera for the Cinema EOS camcorder, the same function can be used to adjust the exposure, making it easy to use both cameras. Zebra display function is also available. Button customization enables quick recall of both functions, allowing the user to check exposure conditions whenever needed.

Moreover, aspect markers (such as: 2.35:1, 1:1, 9:16) are added to match the aspect ratio of the screen of the movie-posting destination when shooting on the premise of uploading the data to a certain social media site to display the aspect ratio mark on the screen when shooting. This makes it easy to determine the intended composition while shooting and reduces the burden of editing after shooting. In response to users' needs for shooting, EOS R8 has also added a record emphasis function, which displays a flashing red frame on the screen during video recording, so that it can be seen at a glance that the video is being recorded.

In order to facilitate live streaming for creators, EOS R8 is also compatible with UVC/UAC specifications, no additional adapter is required, and it is more convenient to output high-quality FHD 30p video via USB for live streaming or online conferences[20]. When connected via UVC/UAC, " AF for close up demos " is available. When the user picks up an object to make a review or display in front of the camera, the auto focus will focus on the displayed object. It is convenient for users to introduce products in live streaming.

EOS R8’s Movie autofocus control and seamless workflows can also meet professional-level requirements. The Movie Servo AF of the EOS R8 can be applied to all movie formats; Movie Servo AF can accurately track people, animals and vehicle subjects during shooting, maintaining high-quality clear focus at all times. The Movie Servo AF of the EOS R8 has also included the "Detection only" option. When the camera detects a subject within the screen, focusing and tracking are automatically performed. If no subject can be detected, the camera waits for the emergence of a subject to start focusing. This function eliminates the burden of turning AF on and off even if the subject goes off screen or becomes invisible on screen.

EOS R8 supports continuous recording of non-cropped 4K UHD 50p/60p movie for 30 mins or longer while the maximum continuous movie recording time has been extended to 2 hours. Moreover, the built-in internal Stereo Microphone is newly equipped with “Audio Noise Reduction”[21] feature that reduce focus noise and white noise to provide a better sound recording quality. The noise reduction effect can be monitored via headphone terminal output. The camera also supports digital sound recording via the Multi-Function Shoe for high-quality sound.

Uncompromised Operability and Connectivity

EOS R8 features a high precision 0.39-inch 2.36M-dot 0.7x OLED electronic viewfinder with up to 120FPS display frame rate. With the “OVF simulation view assist” function originated from EOS R3, EOS R8 is able to reproduce the view of an SLR optical viewfinder by displaying more natural highlights and dark gradations with high brightness level of EVF and Canon HDR technology. It also features a 3-inch 1.62M-dot side-opening Vari-angle Clear View II LCD Touch Monitor offers greater flexibility and convenience for more challenging low or high angles.

Inheriting the excellent control design of EOS R6 Mark II, the power switch of EOS R8 is also moved to the right side of the camera, which is convenient for quick operation after picking up the camera. Even if the camera is powered off, the user can immediately perform power operation after picking up the camera. Camera start-up time is as fast as 0.4 seconds[22]. A new photo/video mode switch has been added to the top left of the body, which is convenient for users to quickly switch between photo and video modes. In addition, in order to match the shooting of different scenes, users can use the wireless remote control BR-E1 for high-speed continuous shooting.

When it comes to camera body design, EOS R8 features a rigid and lightweight magnesium alloy chassis with high level of dust and water resistance[23] design. For assurance in high-speed burst shooting performance, the camera is equipped with a high-precision shutter unit with 100,000 cycle durability[24]. The camera comes with SD/SDHC/SDXC card (UHS-II) card slot, also supports battery charging and powering via USB-PD, making it hassle-free even when shooting outdoor as the camera can be recharged easily with portable charger via the USB port.

EOS R8 is also adopted the next-generation Multi-Function Shoe to significantly enhance communication capabilities and power supply[25] functionality to further support various types of accessories.

With EOS R8, users can expect greater convenience and higher efficiency when transferring images and movies. The camera’s built-in high-speed 802.11b/g/n (2.4GHz) Wi-Fi allows for fast wireless network transfer to Camera Connect App or computer. WPA3-Personal is newly supported for added file security on wireless networks. Built-in Bluetooth® low energy technology is available for easy smartphone connection. A built-in USB-C (USB 3.2 Gen 2) digital terminal can be found on the camera body for 10Gbps high-speed transmission. Additionally, new wired connection to Camera Connect App with full function is support for iPhone[26] and AndroidTM smartphone.

The New EOS R8 Body and EOS R8 with RF 24-50mm f/4.5-6.3 IS STM Lens Kit are now available for sale.

Suggested Retail Price

EOS R8 with RF 24-50mm f/4.5-6.3 IS STM Lens Kit: HKD$13,980

EOS R8 Body: HKD$12,380

The accessories for EOS R8 and their suggested retail prices are as follows:

Model Suggested Retail Price
  • Extension Grip EG-E1 HKD $720
  • Speedlite Transmitter ST-E10 HKD $1,180
  • Multi-Function Shoe Adapter AD-E1 HKD $380
  • Multi-Function Shoe Directional Stereo Microphone DM-E1D HKD $2,980
  • Multi-Function Shoe Adapter for Smartphone Link AD-P1 HKD $680
  • Mount Adapter EF-EOS R HKD $880
  • Control Ring Mount Adapter EF-EOS R HKD $1,680
  • Drop-In Filter Mount Adapter EF-EOS R With C-PL Kit HKD $2,480
  • Drop-In Filter Mount Adapter EF-EOS R With V-ND Kit HKD $3,280
  • Remote Switch RS-60E3 HKD $140
  • Wireless Remote Control BR-E1 HKD $310
  • Interface Cable IFC-100U HKD $320
  • Interface Cable IFC-400U HKD $420
  • Battery Pack LP-E17 HKD $560
  • DC Coupler DR-E18 HKD $360
  • AC Adapter AC-E6N HKD $680
  • Battery Charger LC-E17E HKD $490
  • USB Power Adapter PD-E1 HKD $1,580
  • Multi-Function Shoe Cover ER-SC2 HKD $90
  • Camera Cover R-F-5 HKD $35

Official Media Release: Canon Hong Kong