24 May 2022

Canon Unveils APS-C EOS R EOS R7 and EOS R10

Canon Unveils APS-C EOS R EOS R7 and EOS R10

Canon Unveils the New APS-C EOS R Mirrorless Cameras EOS R7 and EOS R10 and New RF-S Lenses Emphasizing High performance and High Image Quality to expand the EOS R System

HONG KONG, 24th May 2022 — Canon today announced the launch of the New APS-C EOS R mirrorless cameras Canon EOS R7 and Canon EOS R10. Launched in 2018, the EOS R system has been well received by professional photographers and photography enthusiasts for the outstanding optical performance of RF Lenses and the high image quality, advanced functions and uncompromised reliability of EOS R Full Frame cameras. Canon now further expands the EOS R system’s high image quality and advanced functions to APS-C cameras, and debut EOS R-series APS-C cameras — EOS R7 and EOS R10.EOS R7 and EOS R10, inheriting the advanced subject recognition and tracking auto focus system from the renowned EOS R3, feature high speed continuous shooting up to 30FPS and 23FPS[1] respectively and other advanced functions to expand the realm of photography for photo enthusiast and photo amateurs.

Canon at the same time also announced the new RF-S Lens Series developed exclusively for the EOS R Series APS-C cameras - RF-S 18-45mm f/4.5-6.3 IS STM and RF-S 18-150mm f/3.5-6.3 IS STM. Like the EF-S and EF-M lenses, it has an image circle that covers APS-C size image sensors, enabling the development of compact and lightweight lenses. The RF-S lenses inherit the short back focus benefit of the RF Mount and result in size reduction comparing to EF-S lenses. The RF Mount’s high speed communication also improves image stabilization and the Digital Lens Optimizer (DLO) function to achieve outstanding image quality and functionality. With the newly launched EOS R7, EOS R10 and the new RF-S lenses, more users can now enjoy the benefits of the EOS R system and provide them with an extreme amount of versatility for their photography and video needs.

Canon EOS R7 - High-Speed and High-Resolution Flagship 4K APS-C EOS R mirrorless camera with Advanced Auto Focus and In Body Image Stabilization

Made for: Advanced Photo Amateurs and Hobby-holics

Best for: Birds, wildlife, sports, motorsports and transports (Aviation, Railway etc.)

High Speed, High Resolution and High Image Quality
  • Newly developed high-speed 32.5MP APS-C size Canon CMOS Sensor
  • High Speed DIGIC X digital image processor
  • Standard ISO range 100-32000 and expandable to ISO 51200
  • Incorporate In-Body Image Stabilization and provide up to 8-stop shake compensation[2]. The In-Body Image Stabilizer provides 5-axis stabilization for photo and video shooting and coordinates with RF Lenses with Optical Image Stabilizer to enable more effective stabilization.
  • Up to approx. 30FPS[3] (Electronic Shutter[4]) and 15FPS[5] (Mechanical Shutter) high speed continuous shooting with Auto Focus / Auto Exposure Tracking
  • 30FPS non-cropped “RAW Burst mode”[6] with “Pre-shooting” up to 0.5sec before shutter release
  • Electronic Shutter provides shutter speed up to 1/16000s and Bulb mode also supported
  • New “Auto Level” feature utilizes the In-Body Image Stabilization to automatically correct the level from subtly tilted camera during photo and video shooting
  • Newly added “Depth Composition” to enable creating single image in focus over a wide area in-camera
  • New Panorama Shot (SCN Mode) enables capturing of high-resolution panorama images for first time in EOS camera.
  • New Cloud RAW Processing[7] for high quality JPEG/HEIF development utilizing image processing algorithm developed through deep learning

Advanced subject recognition and tracking auto focus inherited from the renowned EOS R3
  • Renowned “Dual Pixel CMOS AF II” technology provides up to 100% AF coverage area[8]
  • Features “EOS iTR[9] AF X” inherited from EOS R3 with AF algorithm developed using Deep Learning technology for high performance Subject Recognition and AF tracking of People, Animals[10] and Vehicles[11]
  • AF Tracking system allows simply “grabbing” the parts of a subject to be tracked using the 1-point AF or zone AF, the camera will determine the optimum tracking position and perform subject detection and tracking over the entire AF Area
  • Subject tracking is possible from any one of the 8 “AF Area” modes, including 1-point AF or Flexible Zone AF, for flexible AF operability
  • Tracking subject can be switched even during AF or continuous shooting. Subject Tracking can be turned on or off during AF or continuous shooting
  • New Flexible Zone AF Area allows customization of AF Area

EOS Movie supports non-cropped 4K UHD 60P movie and Canon Log 3
  • Non-cropped 4K UHD 60P movie and high quality non-cropped 4K UHD 30P (7K Oversampling) movie
  • Continuous recording of 4K UHD 60P movie or 7K oversampling 4K UHD 30P movie for 60mins or longer possible
  • Non-cropped Full HD movie up to 120P
  • 10-bit Canon Log 3 and 10-bit HDR PQ (Rec. ITU-R BT.2100(PQ)) H.265 Movie are provided
  • Uncompressed YCbCr 4:2:2 10-bit 4K UHD 60P HDR (Rec. ITU-R BT.2100(PQ)) HDMI output supported
  • Movie Servo AF and Subject Tracking AF available in all video formats
  • Supports recording movie to multiple cards
  • Maximum continuous recording time extends to 6 hours
  • Internal Microphone with Noise Cancelling feature for better sound recording quality. The noise reduction effect can be monitored via headphone terminal output
  • Supports digital sound recording via Multi-Function Shoe for high quality sound

Uncompromised Operability and Connectivity
  • High precision 0.39-inch 2.36M-dot OLED electronic viewfinder with up to 120FPS display frame rate developed by Canon. Its 1.15x magnification offers shooting experience similar to Full Frame camera
  • OVF simulation view assist function provided to reproduce the view of an SLR optical viewfinder by displaying more natural highlights and dark gradations with HDR technology
  • 3-inch 1.62M-dot side-opening Vari-angle Clear View II LCD Touch Monitor
  • Newly designed “Quick Control Dial” which integrated with “Multi-Controller” for more convenience control
  • New “Focus Mode Switch” for quick switching of focus mode on RF/RF-S Lens[12]
  • Dual SD/SDHC/SDXC card (UHS-II) card slot
  • New “Silent Shutter Function” to enable one touch switch to silent shooting
  • Next Generation Multi-Function Shoe significantly enhances communication capabilities and power supply[13] functionality
  • Built-in USB-C (USB 3.2 Gen 2) digital terminal for up to 10Gbps high-speed transmission
  • Newly added wired connection with smart devices[14] via USB-C terminal
  • Built-in 802.11b/g/n (2.4GHz) Wi-Fi for wireless network transfer (e.g. Camera Connect App, EOS Utility). Newly supports WPA3-Personal authentications
  • Built-in Bluetooth® low energy technology for easy Smartphone connection, GPS information acquisition and remote control from smartphone
  • Ultra-fast 0.4 sec start-up time[15]
  • High precision shutter unit with 200,000-cycle durability[16]
  • Powered by high-capacity Battery Pack LP-E6NH; recharging battery[17] and supplying power via USB-PD is also supported
  • Lightweight Magnesium Alloy chassis. Body weights 530g only (612g with battery and memory card)
  • Dust and water resistance[18] design

Estimated Suggested Retail Price

Canon EOS R7 with RF-S 18-150mm f/3.5-6.3 IS STM Lens Kit: HK$15,480

Canon EOS R7 Body:HK$12,280

Estimated Sales Start Date: Jun 2022


Canon EOS R10 - Compact High-Performance 4K APS-C EOS R Mirrorless camera with Advanced Auto Focus

Made for: Photo Amateurs

Best for: Travel, Landscape, Portrait, Pets and online content creation

High Speed and High Image Quality
  • Newly developed high-speed 24.2MP APS-C size Canon CMOS Sensor
  • High Speed DIGIC X digital image processor
  • Standard ISO range 100-32000 and expandable to ISO 51200
  • Up to approx. 23FPS[19] (Electronic Shutter[20]) and 15FPS[21] (Mechanical Shutter) high speed continuous shooting with Auto Focus / Auto Exposure Tracking
  • 30FPS “RAW Burst mode”[22] with “Pre-shooting” up to 0.5sec before pressing shutter release
  • Electronic Shutter provides shutter speed up to 1/16000s and Bulb mode also supported
  • Supports HDR PQ high dynamic range shooting and 10-bit HEIF recording format
  • Built-in “Digital Lens Optimizer” (DLO) and “Clarity” setting to output high quality and ready-to-use JPEG images
  • Newly added Depth Composition to enable creating single image in focus over a wide area in-camera
  • New Panorama Shot (SCN Mode) enables capturing of high-resolution panorama images for first time in EOS camera
  • New Cloud RAW Processing[23] for high quality JPEG/HEIF development utilizing image processing algorithm developed through deep learning

Advanced subject recognition and tracking 
  • AF inherited from the renowned EOS R3Renowned “Dual Pixel CMOS AF II” technology provides up to 100% AF coverage area[24]
  • Features “EOS iTR[25] AF X” inherited from EOS R3 with AF algorithm developed using Deep Learning technology for high performance Subject Recognition and AF tracking of People, Animals[26] and Vehicles[27]
  • AF Tracking system allows simply “grabbing” the parts of a subject to be tracked using the 1-point AF or zone AF, the camera will determine the optimum tracking position and perform subject detection and tracking over the entire AF Area.
  • Subject tracking is possible from any one of the 8 AF Area modes, including 1-point AF or Flexible Zone AF, for flexible AF operability
  • Tracking subject can be switched even during AF or continuous shooting. Subject Tracking can be turned on or off during AF or continuous shooting
  • New Flexible Zone AF Area allows customization of AF Area

EOS Movie supports non-cropped 4K UHD 30P movie
  • High quality non-cropped 4K UHD 30P (6K Oversampling) movie and cropped 4K UHD 60P movie
  • Non-cropped Full HD movie up to 120P
  • 10-bit HDR PQ (Rec. ITU-R BT.2100(PQ)) H.265 Movie are provided
  • Uncompressed YCbCr 4:2:2 10-bit 4K UHD 60P HDR (Rec. ITU-R BT.2100(PQ)) HDMI output supported
  • Movie Servo AF and Subject Tracking AF available in all video formats
  • Maximum continuous recording time extends to 2 hours
  • Internal Microphone with Noise Cancelling feature for better sound recording quality
  • Supports digital sound recording via new Multi-Function Shoe for high quality sound

Improved Operability and Connectivity
  • High precision 0.39-inch 2.36M-dot OLED electronic viewfinder with up to 120 FPS display frame rate newly developed by Canon
  • OVF simulation view assist function provided to reproduce the view of an SLR optical viewfinder by displaying more natural highlights and dark gradations with HDR technology
  • 3-inch 1.04M-dot side-opening Vari-angle Clear View II LCD Touch Monitor
  • Features Quick Control Dial and Multi-Controller for more convenience control
  • New “Focus Mode Switch” for quick switching of focus mode on RF/RF-S Lens[28]
  • New “Silent Shutter Function” to enable one touch switch to silent shooting
  • Next Generation Multi-Function Shoe significantly enhances communication capabilities and power supply[29] functionality
  • Built-in high speed 802.11b/g/n (2.4GHz) Wi-Fi for fast wireless network transfer (e.g. Camera Connect App, EOS Utility). Newly supports WPA3-Personal authentications
  • Built-in Bluetooth® low energy technology for easy Smartphone connection, GPS information acquisition and remote control from smartphone
  • Built-in USB-C (Hi-Speed USB 2.0) digital terminal for new wired connection with smart devices[30]
  • Recharging battery and supplying power via USB-PD is supported
  • Ultra-fast 0.4 sec start-up time[31]
  • Body with built-in flash weights 382g only (429g with battery and memory card)

Estimated Suggested Retail Price

Canon EOS R10 with RF-S 18-150mm f/3.5-6.3 IS STM Lens Kit: HK$10,580

Canon EOS R10 with RF-S 18-45mm f/4.5-6.3 IS STM Lens Kit:HK$8,680

Canon EOS R10 Body: HK$7,380

Estimated Sales Start Date: Jul 2022

Canon RF-S 18-45mm f/4.5-6.3 IS STM - Ultra-Compact and affordable standard zoom lens designed for APS-C EOS R-series camera

Made for: Photo Amateurs

Best for: Travel, Landscape, snapshots and food

Features:
  • An extreme compact and lightweight standard zoom lens which weights 130g and measures 44.3mm in length when in retracted position
  • New lens extension & retraction mechanism that operates simply by turning the Zoom Ring
  • Compatible with all EOS R Series Cameras[32] [33], providing a focal length equivalent to approx. 29-72mm in 35mm full-frame format
  • Newly developed 7 elements in 7 groups optical design with 2 PMo Aspherical Lens elements to minimize aberrations
  • Optical Image Stabilizer offers up to 4-stop[34] shake compensation to facilitate handheld shooting. When used with EOS R-series camera featuring In-Body Image Stabilization, up to 6.5-stop[35] shake compensation can be achieve with coordinated control IS
  • 0.16x max. magnification (at 45mm) and 0.2m min. focusing distance (at 18mm)
  • With manual focus, 0.26x max. magnifications (at 45mm) and 0.15m min. focus distance (at 18mm) can be achieved
  • Incorporates “Focus/Control Ring[36]for easy switching between Full-time manual focusing and Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment
  • Equipped with Leadscrew type STM with rear focusing system for high-speed AF and smooth Movie AF
  • 7-blade circular aperture delivers beautiful and soft background blur
  • Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance
  • Optional Lens Hood EW-53 further enhances flare resistance

Estimated Suggested Retail Price: HK$2,980

Estimated Sales Start Date: Jun 2022

Canon RF-S 18-150mm f/3.5-6.3 IS STM - Compact 8.3x high power standard zoom lens designed for APS-C EOS R-series camera

Made for: Photo Amateurs

Best for: Travel, Landscape and Portrait

Features:
  • Compact and lightweight 8.3x high power standard zoom lens which weights 310g only
  • Compatible with all EOS-R Series Cameras[37] with a focal length equivalent to approx. 29-240mm in 35mm full-frame format
  • Proven 17 elements in 13 groups optical design with 1 GMo Aspherical Lens, 1 PMo Aspherical Lens and 1 UD Lens to reduced various aberrations
  • Optical Image Stabilizer offers up to 4.5-stop[38] shake compensation to facilitate handheld shooting. Up to 7-stop[39] shake compensation can be achieve with Coordinated Control IS when paired with EOS R-series camera featuring In-Body Image Stabilization
  • Supports Dynamic IS function which provides steady handheld movie shooting while walking
  • 0.44x max. magnification (at 50mm) and 0.17m min. focusing distance (at 18-35mm)
  • “Center Macro Focus” function enables stunning 0.59x max. magnifications (at 35mm) and 0.12m min. focus distance (at 18-24mm) with Manual Focus
  • Incorporates “Focus/Control Ring[40] for easy switching between Full-time manual focusing and Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment.
  • Equipped with Leadscrew type STM with rear focusing system for high-speed AF and smooth Movie AF
  • 7-blade circular aperture delivers beautiful and soft background blur
  • Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance
  • Optional Lens Hood EW-60F further enhances flare resistance

Estimated Suggested Retail Price: HK$4,680

Estimated Sales Start Date: Jun 2022

Canon Press Release Source: Canon Hong Kong

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