10 October 2017

Canon EOS Youth Ambassador Program - Canon Malaysia

CANON EOS YOUTH AMBASSADOR PROGRAMME  Inspiring Young Photographers To Reach Their Infinite Potential
Inspiring Young Photographers To Reach Their Infinite Potential

Selangor, 10 October 2017 – Canon Imaging solutions specialist Canon Marketing Malaysia today launched a nationwide programme in search of young, budding photographers to participate in its 'Canon EOS Youth Ambassador Programme'. This first-of-a-kind programme in Malaysia is part of Canon’s commitment to cultivate a new generation of young photographers and encourage photography amongst Malaysian youths – be it as a lifestyle, a hobby or a career to consider.

Andrew Koh, President & CEO, Canon Marketing Malaysia, explained that Canon inspires to be the industry leader that continuously cultivates photography interest in in the market.

"The photography industry has undergone a shift where, in this age of smartphones, many consumers have the convenience of taking photos. As they are more exposed to better image qualities shared on social media, consumers have also started looking for better alternatives and image qualities which can be captured by cameras. There are also savvy photo hobbyists who are looking to improve their photography skills. We aim to reach out to this group to help them hone their interest and skills," said Koh.

Being the image solutions leader in the industry, Canon continuously evolve to cater to the different needs and usages of different users and in recent years, Canon has not only adapted and compressed the powerful technology of DSLR's down to compact devices that can fit in ladies purses or even pants pockets; but has also designed a Canon camera suitable for everyone. Earlier this year, Canon Inc. announced that the company's interchangeable-lens digital cameras (digital SLR and compact system cameras) have maintained the No. 1 share of the global market for 14 consecutive years from 2003 to 2016.*

While Canon provides hobbyists and professional photographers with the tools of photography, the imaging brand also want to arm those interested with the necessary skills to pursue their passion; while providing a platform and community for like-minded young photographers to come together and further enhance their skills in photography. Furthermore, Canon believes in the importance and impact that photography has on our culture and in being able to preserve the moments that matter the most to us.

Mr. Jeffrey Kung, Assistant Director, Consumer Imaging Information Division (CII) for Canon Marketing Malaysia said, "The recent Canon Photo Marathon showed a great appreciation for photography in Malaysia. Being the 11th installment to our annual event, we received an attendance more than 1,000 participants with different levels of experience in photography".

"This is why we are organizing our very first-of-its-kind Canon EOS Youth Ambassador Programme. The programme aims to give the means to up and coming young photographers, inspiring and encouraging these communities of young talents to develop the necessary skills so that they can reach their infinite potential," said Jeffrey.

"It is a rare opportunity as the programme will not only provide visibility for these young talents into the extraordinary world of photography, but also a mentor who will accompany them throughout this programme."

For one month, from 10 October 2017 to 11 November 2017, the Canon EOS Youth Ambassador Programme is opened to all Malaysians aged between 15 to 30 years old; regardless of whether you’re a professional photographer or just starting photography. Those shortlisted will get an opportunity to participate in Canon professional photography workshops, train and apprentice under Canon Malaysia’s EOS Ambassadors, and receive other perks such as participating in Canon’s photography events and campaigns.

Those interested are required to record and upload a 2 to 6-minute video of themselves speaking of --
  • Their photography experiences and aspirations
  • What they hope to achieve from participating in this programme, and
  • Why they should be picked as the Canon EOS Youth Ambassador Programme.

Together with the video URL link, participants will also have submit at least three (3) of their best photography work via email to EOSyouth@cmm.canon.com.my by 11 November 2017.

For more details, visit http://bit.ly/canon-eos-ya; or follow Canon Marketing Malaysia’s Official Facebook page at www.fb.com/CanonMalaysia.

*Based on a Canon Survey

Canon Press Release Source: Canon Malaysia 

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